As a family company, SC Johnson is using the reach and expertise of its global insecticides brands to create a better world for communities everywhere.
STANDING BY TOUGH MOMS TO PROTECT THE NEXT GENERATION
IN INDIA
Through #StandByToughMoms, we sparked a national conversation to support mothers' tough stances while fighting against the pressures of the patriarchal society.
HELPING MOMS SAY #IDIDNTKNOW AND EMBRACE THEIR MISTAKES
IN INDIA
We sparked a movement to help moms overcome the expectation of being the “perfect” mom, share stories of their mistakes, and learn from each other’s experiences.
FAMILY PORTRAITS HELP PROTECT THOSE WHO MATTER MOST
IN GHANA
To launch product innovation and introduce a new behavior, we turned the Day & Night poster into a personalized family portrait that would protect families and remind them of who they’re protecting.